Cover: The Essential Handicapper's Business GuideHey "Mr. Sports",

Have you dreamed of starting a handicapping business, only to put it off because you just weren’t quite sure how to go about getting started?

Or, maybe you just figured that the only people who succeed in the handicapping business are those rare few who are brilliant (or lucky) enough to have stumbled onto some "secret system." You know, one of those killer systems that consistently pinpoints winning plays with amazing precision.

(Fortunately, nothing could be further from the truth!)

Do you get a bit aggravated every time you see some slick handicapping "guru" pushing his plays for big bucks?

Ever get the feeling that you could pick winners against the spread just as good as - if not better than - some of the high-priced professional handicappers?

(Whether you realize it or not – you probably can!)

Have you ever considered the possibility that maybe the real difference between you and the "big-time" handicappers has more to do with attitude and ambition than actual forecasting abilities?

Well, if any of this sounds familiar then the solution you’ve been looking for is here with the release of The Essential Handicapper’s Business Guide: How To Start And Operate A Profitable Online Sports Handicapping Service, Second Edition.

The author, Atticus Rand, is a retired business consultant who had insider access to the handicapping industry for years. During this time he got to witness, first hand, the day-to-day operations of some very successful handicapping outfits. Now he is revealing, for the first time, the secrets of the handicapping trade.

So, why is this former industry insider revealing these well-guarded secrets now?

Well, it certainly wasn’t anything he ever set out to do. You see, he knew that there were a lot of people in the handicapping trade who did not want to see this kind of book published – and for good reason. They all had a good thing going and the last thing they wanted was somebody divulging their tricks of the trade.

As you probably already know, it has always been very difficult to find reliable information on running a handicapping business. And, they want to keep it that way. Like I said, this kind of first-hand information about the business has been very hard to come by - until now!

Now, I’m not going to sit here and give you a bunch of B.S. about the author divulging these secrets out of the goodness of his heart. No, the truth of the matter is that it was strictly a business decision on his part; nothing more and nothing less.

He simply came to realize that there was a strong demand for the kind of specialized knowledge he possessed. And, that it would be well worth his time and effort to meet that demand with a quality how-to product. Well, he has done exactly that.

 


"I can't say enough about your ebook. You answered all my questions about the handicapping business plus a lot of other questions that I hadn't even thought of. And I also look forward to the special reports in Your Handicapping Business newsletter. I learn something new that I can use from every issue. Keep them coming!"


-- Billy 'Hoops' Gearhart, Spokane, WA

 


My name is Rich Cowen and I’m the Owner/Publisher of Pegasus Press. Before I tell you all you're going to get in The Essential Handicapper's Business Guide, I think it's important to let you know what you're not going to get.

First and foremost, this is not a get-rich-quick scheme.

If you're looking for someone to tell you that you can just slap together a free web site, sell your picks, make a quick $Million and retire to the Caribbean then this is not for you.

Although, if that's really what you're looking for, there are people who will gladly tell you what you want to hear - for a price. But, I can assure you that you'll be disappointed with the results.

Why?

Because that's just not the way it works in the real world. And, anybody who says otherwise is feeding you a line.

Yes, as it turns out, there's actually a little bit of work involved in running a handicapping business. But, if you love sports and are into handicapping it can be some of the most enjoyable, rewarding, and profitable "work" you could ever imagine.

So, if you have realistic expectations and want to learn how to build a real handicapping business based on proven business and marketing principles, then keep reading. The Essential Handicapper's Business Guide can help you do just that!

Second, you will not find any "magic" handicapping formulas, systems or secrets that will miraculously transform you into the world's greatest handicapper capable of nailing winners at phenomenal rates of 70%, 80% or more.

Why?

Because, the truth of the matter is that what I just described doesn't exist.

Although, again, if that's what you want to hear there are plenty of people out there willing to tell you it does exist. And, again, they'll share it with you - for a price. All I can say to you is, "Good Luck! You'll need it."

On the other hand, if you fall into any of the following categories, then keep reading:

  • You're already a pretty decent handicapper, capable of picking more winners than losers ATS on a fairly consistent basis.
  • You're a hardcore handicapper who is willing to learn and wants to improve your handicapping skills to the point where you can consistently pick more winners than losers ATS.
  • You enjoy placing an occasional sports wager but, you're looking for a way to turn your sports betting experience into a money-maker, as opposed to a potentially expensive form of entertainment.

The good news for aspiring handicappers is that you do not have to forecast winners at alarmingly high rates (60%, 70%, 80% or more) to succeed in this business.

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Finally, this is not some flimsy, 4-page report filled with worthless, "pie-in-the-sky" hype designed to steal your money and leave you with more questions than answers when you're done.

The truth of the matter is that, while handicapping is not the most complex business in the world, it does require more than just a few pages to explain how to start and run a successful operation. That's why The Essential Handicapper's Business Guide is packed with over 125 pages of rock-solid, practical, how-to wisdom based on real-world experiences.

You'll learn what to do, as well as how and why. And, you'll even learn where to find the resources you need to put your plans into action!

 

"The (Essential) Handicapper's Business Guide is by far the best information I've found anywhere yet on the business aspects of handicapping. I've been searching for this kind of startup manual for years and nothing comes close to what you have here. I feel like I finally have the resources I need to get my own business going. Congratulations on a job well done and thanks!"

-- C. Wendler, Philipsburg, PA

 



When you order The Essential Handicapper’s Business Guide you’ll get some of the most hardcore, nuts-and-bolts business how-to information available.

This 125+ page eBook is like an intense, multi-day business seminar squeezed into one weekend of concentrated study. These are many of the same methods that have worked to generate some very exceptional profits for some pretty average handicappers, year after year. You’ll discover:

 

  • The two most important keys to running a profitable sports handicapping service. (Hint: These may come as a bit of a shock to you.)
  • Why there will always be a lucrative market for handicappers.
  • Several sources for sharpening your handicapping skills.
  • Why the line that separates the “winners” from the “losers” in the handicapping business is "razor-thin" and how you can exploit it.
  • Why you don’t need to have a 70% success rate against the spread (or even 55% for that matter) to make some serious money in this business.
  • How to conduct your own step-by-step research on the handicapping industry - for FREE - before ever investing one thin dime in your business.
  • Essential questions every handicapper needs to answer when starting a new business – and how to find the answers.
  • How to set up a profit-generating web site for your business without breaking your budget.
  • How savvy handicappers manage to project a winning image and generate obscene profits – in bad times as well as good.
  • How to go about setting your subscription rates.
  • How to quickly and efficiently deliver your plays to your clients.
  • The pros and cons of offering a guarantee on your services.
  • How and where to find fresh content for your web site.
  • The single most powerful marketing strategy available for driving qualified prospects to your site.
  • How to set up a simple, but effective, system to capture email addresses of thousands of potential clientswithout resorting to spamming.
  • How to virtually put your marketing efforts on "auto-pilot."
  • How to tap the potential goldmine of additional revenue streams that can match, or even surpass, the profits from your main handicapping business.
  • Five proven strategies for driving traffic to your site.
  • How to boost your profits by expanding your marketing reach into more traditional (offline) outlets.
  • How to promote your handicapping site in sports bars.
  • How to easily track and analyze your marketing campaigns for maximum profit.
  • Step-by-step worksheets to help you properly plan and organize critical elements of your business right from the very start.
  • Over 100 of our favorite resources you can use to plan, build, market and grow your handicapping business.


Plus ...

as a valued customer, you will be entitled to receive all future updates to The Essential Handicapper's Business Guide as soon as they are released.

Whenever a new, updated edition is published you will be one of the first to get it - absolutely FREE!

 

 

And that’s just the tip of the iceberg. The Essential Handicapper’s Business Guide is a virtual "success blueprint" written by an experienced business consultant with expertise in the sports handicapping industry as well as internet marketing.

Now, you might want to ask yourself a few questions:

How long do you think it would take you to learn all the information revealed in this 125+ page business manual by trial-and error?

Obviously, you could spend years trying to learn the ropes of the handicapping business from scratch and still never discover half the secrets revealed in The Essential Handicapper’s Business Guide.

And, what would it be worth to have the guidance of a seasoned veteran ... right from the very beginning?

The kind of specialized, inside business info we’re talking about here could dramatically improve your odds of success. In fact, The Essential Handicapper’s Business Guide can give you just the edge you need to successfully compete in this business.

 

“Just wanted to let you know that The Essential Handicapper’s Business Guide is even better than I expected. I read it cover to cover the first night then started on the worksheets the next day. It’s only been a few days but I’m already well on my way to getting my business up and running. Thanks for all the great information!”

-- J. Moyer, Greenville, SC

 

 


When you consider just how much time, money and aggravation access to such well-guarded information could save you, it’s clear that The Essential Handicapper’s Business Guide would be well worth the price at $200 … $500 … even $1,000 or more!

But, don’t worry, you won’t have to pay anywhere near that much. In fact, for about the price of a cheap night out – just $79 - you can download The Essential Handicapper’s Business Guide immediately! At such a modest price it could easily pay for itself many times over.

At this point, you're probably still trying to decide whether you really need The Essential Handicapper’s Business Guide. Well, that depends entirely on you. Only you can answer that question. But, think about it for a moment.

  • What would you do with an extra $10,000 ... $20,000 ... or even $100,000 you could make if you ran your own successful handicapping business?
  • How would your quality of life improve if you could actually get paid good money for doing something (analyzing sporting events) you really enjoyed ... instead of going through the daily grind of a boring 9 to 5 job?
  • What if you could make a healthy income working from home (or wherever else you wanted to work)?
  • What if you could choose to run your business on a part-time or full-time basis?
  • And, what if you had the option of working year-round or running your business on a seasonal basis ... and spending the whole off-season just enjoying life?

Well, all of this is possible in the handicapping trade. There are very few hard and fast rules to follow.

  • No boss to tell you when to get up in the morning and get to work.
  • Work whenever you want – early in the morning or late at night.
  • Work wherever you want - your home office, poolside, or maybe your favorite sports bar and grill.
  • Work whatever sports and seasons you want – football, hoops, baseball, hockey, horse racing, NASCAR, or even MMA. You can concentrate on one sport and then take the rest of the year off ... or generate profits year-round by handicapping them all. It’s completely up to you. Whatever you want to do!

But, if you want to reap the benefits and live the lifestyle a profitable handicapping business can afford you, then you must take the next step.

Just dreaming about it won’t get you anywhere.

Sooner or later, you must act!

The mere fact that you’ve read this far tells me that you must have a burning desire to run your own handicapping business. (That’s an important first step in itself!) But, for whatever reason, the reality of starting your own company might have evaded you until now. That’s OK. The past does not have to equal the future. It’s not too late to make your dreams a reality.

 

"There has always been a lot more money to be made in selling opinions than there is in betting them."

-- Atticus Rand, The Essential Handicapper's Business Guide

 

 

Now, the choice is yours. You could do what about 98% of the population does and keep putting it off. But, before you know it, you’re another year older and not one step closer to your goals.

Or ... you could be one of the elite 2% who takes charge of your life by aggressively pursuing your dreams.

Once you take that next step and order The Essential Handicapper’s Business Guide you'll be that much closer to turning your goal of running your own money-making handicapping business into a reality.

Why not take that step right now?

The Essential Handicapper’s Business Guide is a PDF document, so you can download and read it as soon as you order. You can begin putting the ideas to work immediately!

In fact, order within the next 24 hours and receive three special bonus reports – absolutely FREE!

  • Special Bonus Report #1: Dirty Tricks of the Hustler Handicapper Exposed
  • Special Bonus Report #2: Competitive Intelligence (Spying On The Competition)
  • Special Bonus Report #3: How to Get a Big, Fat Tax Deduction for Following Your Favorite Sport(s)

You won’t find these special reports anywhere else, at any price. They are only available, for a limited time, when you order The Essential Handicapper’s Business Guide.

But, that's not all. We'll even throw in one more bonus for you!

When you order The Essential Handicapper’s Business Guide you'll also get a subscription to Your Handicapping Business, a series of informative special reports on the business of handicapping.

You'll get titles like these, delivered via email, in monthly installments:

  • Estimating/Documenting Startup Costs For Your Handicapping Business (includes Excel spreadsheet)
  • Expanding Your Handicapping Business Through Strategic Alliances And Joint Ventures
  • Running Your Handicapping Business Like A CEO - Even When You're A 'One-Man Show'
  • Estimating/Documenting Research And Analysis Expenses For Your Handicapping Business (includes Excel spreadsheet)
  • A Common Sense Approach To Protecting Your Handicapping Business And Your Assets
  • A Proven Handicapping Business Model For The 'Non-Handicapper'
  • And more!

A subscription to Your Handicapping Business (a $79 value) is not available for sale anywhere - at any price. It's only available as a bonus for those who order The Essential Handicapper's Business Guide.

To show you just how confident we are that you'll agree it's everything we say - and more - we'll even remove the risk for you altogether with our Iron-Clad, 30- Day Money Back Guarantee.

 

Satisfaction Guarantee SealIf you're not completely satisfied with The Essential Handicapper's Business Guide, for any reason, just let us know within 30 days of your purchase and we'll issue you a prompt refund of the purchase price.

We guarantee it!

 

So, what do you have to lose? Within just a few short minutes you could be well on your way to discovering some of the most well-guarded secrets of this lucrative industry.

Just place your order on our secure order form, below. (For your convenience, you can choose to pay by PayPal or credit card.) Order now!

 

Checkbox image Yes, I want to get started right now learning the well-guarded secrets of the handicapping trade. I understand I get all of the following (a $258 value) for only $79!

  • The 125+ page eBook, The Essential Handicapper's Business Guide: How To Start And Operate A Profitable Online Sports Handicapping Service by Atticus Rand ... a $79 value! (PDF file, requires use of Adobe Acrobat Reader.)
  • Special Bonus Report #1: Dirty Tricks of the Hustler Handicapper Exposed ... a $7 value!
  • Special Bonus Report #2: Competitive Intelligence (Spying On The Competition) ... another $7 value!
  • Special Bonus Report #3: How to Get a Big, Fat Tax Deduction for Following Your Favorite Sport(s) ... another $7 value!
  • FREE updates on all future editions of The Essential Handicapper's Business Guide for the life of the product ... another $79 value!
  • A subscription to Your Handicapping Business, available only with your order of The Essential Handicapper's Business Guide ... another $79 value!
  • Our Iron-Clad, 30-Day Money Back Guarantee!


P.S. I almost forgot, but there's one more nice little "bonus" to consider. (And, this one comes courtesy of Uncle Sam!) Once you start your handicapping business you can deduct the cost of The Essential Handicapper’s Business Guide as a legitimate business expense on your taxes.

Order now and get started learning the handicapping business today!

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